Why do some brands stick in your memory, while others vanish the moment you scroll past? In Episode 58 of Rebrand 100: The Podcast Series, we explore the science and strategy behind brand storytelling. It’s not about features. It’s not about price. It’s about the emotional imprint a brand leaves behind. And few have done it better than Allbirds.Edmund Manasan unpacks how Allbirds used consistent storytelling – from eco-friendly materials to minimalist design to in-store experiences – to become a memorable brand in a saturated market. Plus, we break down the storytelling principles you can apply to make your brand unforgettable, even on a modest budget. Because at the end of the day, people don’t remember specs. They remember the story.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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