We’ve been taught to treat brand strategy and content strategy as separate disciplines – one being the high-level vision, the other just a calendar of posts. But in reality, your content is your brand. In this episode, host Edmund Manasan breaks down how the strongest brands, like Magic Spoon, don’t just talk about purpose. They show it in every caption, email, and story they publish.If your posts feel disconnected, inconsistent, or purely tactical, you don’t have a content problem – you’ve got a brand alignment problem. This episode unpacks how to build real equity through three-to-five brand-aligned content pillars, craft content that reinforces transformation, and stop “posting for the algorithm” in favor of building true brand memory.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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