In today’s inbox chaos, one truth remains: the moment someone clicks "open", that’s branding at work. In this episode, Edmund Manasan unpacks how open rates aren’t just email performance stats, but reflections of brand trust, consistency, and relevance. Clicking "open" is a choice, and that choice reveals how your audience really feels about your brand.We spotlight how Morning Brew transformed the humble email into a billion-dollar trust machine by showing up consistently, speaking in a distinct voice, and delivering daily value. From subject lines to sender names, we explore the deeper psychology of why people open…and why they stop. If your email performance is slipping, it may not be your copy. It might be your clarity. It might be your brand.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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