In this episode, we explore one of the most overlooked but critical tensions in branding: the gap between what you say you are and what customers actually experience. Brand perception vs. brand reality isn’t just a philosophical dilemma. It’s a business risk. We dive into the hidden signs of misalignment, and how that disconnect erodes trust, clarity, and long-term value if left unchecked.Using case studies like Duolingo’s playful rebrand, Dove’s authenticity dilemma, Nintendo’s balance between nostalgia and innovation, and Peloton’s identity crisis, host Edmund Manasan unpacks what happens when customer perception starts to drift from brand intent. The strongest brands don’t just have a clear identity. They actively listen, adapt, and close the gap between internal narrative and public sentiment. If you’ve ever wondered why your brand message isn’t landing, this episode will show you where to look and how to realign.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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