Most brands celebrate customer acquisition…but the real power lies in retention. In this episode, host Edmudn Manasan unpacks why Customer Lifetime Value (CLV) should be your north star, not just a finance metric. CLV reveals how valuable a customer really is over time, and how strong your brand story is at keeping them.We break down how brands like Care/of, Stitch Fix, Adobe, and Starbucks embed CLV into every decision – from onboarding flows to loyalty apps to subscription models. Plus, we share the ASTIGS perspective: CLV isn't just about dollars. It's about connection, frequency, and staying power. If you're still obsessed with clicks and conversions, this episode will show you how to reframe your entire growth strategy.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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