Being seen is easy in today’s saturated media landscape, but being remembered is what separates iconic brands from forgettable ones. In this episode, host Edmund Manasan dives into the powerful difference between recognition (the spark) and recall (the flame). While recognition gets your brand noticed, it’s recall that earns customer preference, loyalty, and word-of-mouth.We unpack how brands like Samaritaine, Spotify, Trader Joe’s, and Red Bull build lasting recall through emotional connection, sensory cues, and cultural relevance. Plus, we share practical strategies for moving beyond visibility into memorability. If your brand is chasing impressions but struggling with impact, this one’s for youProduced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

Ver todos los episodios