Most businesses are laser-focused on clicks, conversions, and impressions, but often miss the most important signal of all: how people feel about their brand. In this episode, we break down the often-ignored branding metric of brand sentiment – the emotional tone behind conversations, reviews, and reactions. From viral backlash to cult followings, we explore how sentiment shapes brand equity long before your performance metrics catch up.Host Edmund Manasan unpacks key lessons from Meta’s Threads, United Airlines, Liquid Death, and Nintendo – brands that either suffered or soared based on public perception. Whether you're trying to recover trust or spark passionate loyalty, understanding sentiment is no longer optional. It’s essential. Tune in to learn how to measure it, read between the numbers, and use it as a compass for building belief.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

Ver todos los episodios