Most brands assume they’re more visible than they actually are, and that assumption is dangerous. In Episode 41 of Rebrand 100: The Podcast Series, host Edmund Manasan breaks down what brand awareness really means, how to measure it beyond vanity metrics, and why recall, recognition, and association matter more than sheer exposure.With sharp case studies featuring TALA, Monzo, Allbirds, and Notion, this episode explores how smart brands punch above their weight using relevance, word-of-mouth, and community-driven growth. You’ll also hear ASTIGS’ take on why awareness isn’t just about being seen. It’s about being remembered for something meaningful. If your audience were asked about your category today, would your name even come up?Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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