Rebranding is more than a logo change – it’s a strategic transformation that, when done right, can redefine your relevance, spark new growth, and rebuild trust. In this episode, Edmund Manasan unpacks a 7-step rebrand playbook that cuts through the noise and gets to the core of what makes a rebrand successful.From SanDisk’s bold new identity to Kia’s misunderstood logo evolution, Dropbox’s pivot to creativity, and Abercrombie & Fitch’s redemption arc, we explore real-world case studies that show how intentionality, research, strategy, and internal alignment shape brand reinvention. Whether you’re thinking of rebranding or already mid-way through, this episode will help you clarify your purpose, avoid common pitfalls, and reframe how you lead brand change…from the inside out.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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