Episode 32: The Hidden Costs of Rebranding (That Most Brands Overlook)

18/08/2025 7 min Episodio 32

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Episode Synopsis

Rebranding isn’t just a logo swap, it’s a full-scale transformation that carries a price tag far beyond what most budgets account for.In this episode, Edmund Manasan pulls back the curtain on the five hidden costs that can make or break your rebrand, from the invisible hit to productivity, to the millions lost in packaging changes, to the legal and administrative grind nobody talks about. Featuring lessons from Mailchimp, Tropicana, Slack, and Weight Watchers, we show you exactly how to budget for the parts of your rebrand that never make the press release.Produced by ASTIGS Design Inc. – Creative-as-a-Service💡 Plug Us In | 🎧 Subscribe to the full series | 📩 Read Brand Amplifier Today

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