Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.
18 episodios disponibles

Latest episodes of the podcast Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

What is marketing? 06/07/2007
What Marketing means 26/09/2007
Relationship marketing 26/09/2007
Marketing myths 26/09/2007
Business orientations and emergent orientations 26/09/2007
The external and internal environment 26/09/2007
The Marketing mix and the scope of Marketing 26/09/2007
The External Environment 24/09/2007
Socio-cultural Environment 24/09/2007
Technological Environment 24/09/2007
Economic Environment 24/09/2007
Political Environment 24/09/2007
The Decision Making Process 01/10/2007
Types of Problem Solving 01/10/2007
Influences on Decisions - Psychological 01/10/2007
Influences on Decisions - Groups 01/10/2007
Reference Groups 01/10/2007
Family Groups and Conclusion 01/10/2007
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