Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.

Latest episodes of the podcast Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

• What is marketing?
• What Marketing means
• Relationship marketing
• Marketing myths
• Business orientations and emergent orientations
• The external and internal environment
• The Marketing mix and the scope of Marketing
• The External Environment
• Socio-cultural Environment
• Technological Environment
• Economic Environment
• Political Environment
• The Decision Making Process
• Types of Problem Solving
• Influences on Decisions - Psychological
• Influences on Decisions - Groups
• Reference Groups
• Family Groups and Conclusion