Mastering Loyalty Communication Strategies

05/02/2025 12 min

Listen "Mastering Loyalty Communication Strategies"

Episode Synopsis

This episode unpacks the key types of loyalty communications, from Lifecycle to Operational and Targeted, and their role in engaging customers. Featuring insights from loyalty expert Mark and a case study on yuu Rewards, we discuss communication gaps, actionable strategies, and how marketing journeys have evolved to reinvigorate loyalty programs.