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Listen "Structuring Loyalty"
Episode Synopsis
Structuring loyalty isn’t about cost lines or neat P&Ls—it’s about leverage, proof, and being relentlessly customer-led. In this episode, we unpack how loyalty programmes should be designed inside organisations, why orchestration beats ownership, and what it takes to keep CFOs, partners, and customers all on board. With case studies from Boots and Nectar in the UK, yuu Rewards in Hong Kong, and Masan in Vietnam, this is a deep dive into how to turn loyalty into a true growth platform
More episodes of the podcast Loyalty Unlocked
The Hidden Design of Loyalty
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The Point of Points
24/09/2025
The Art of Collecting
11/07/2025
Brand Loyalty in the Age of AgenticAI
15/06/2025
Coalition Loyalty: Reinvented, Not Retired
21/05/2025
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