ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Five Years of yuu Rewards: What We Got Right in Design"
Episode Synopsis
In this episode of Loyalty Unlocked, Mark reflects on the design thinking behind yuu Rewards, five years after its launch. Exploring how constraint shaped every decision and why the real challenge wasn’t launching a loyalty programme, but earning a place in the customer’s day. From card sorting to emotional testing, we reveal how the app was built not just to function, but to connect.
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