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Listen "Tariffs, Tarts, and Tracker Funds: Finding the Flow in Loyalty"
Episode Synopsis
What do Donald Trump’s tariffs, a KFC egg tart, and a Coke-can radio have in common? They all show why people stay engaged when effort meets reward in just the right balance. In this episode, we unpack the psychology of flow — from Skinner’s reinforcements to Csikszentmihalyi’s sweet spot — and explain why making loyalty programmes “too easy” can actually kill participation. Expect insights, laughter, and maybe a little unexpected economics along the way. [Disclosure: Voices and Script AI driven].
More episodes of the podcast Loyalty Unlocked
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The Point of Points
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Structuring Loyalty
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The Art of Collecting
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Brand Loyalty in the Age of AgenticAI
15/06/2025
Coalition Loyalty: Reinvented, Not Retired
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