In this episode of Loyalty Unlocked, we explore how agentic AI is fundamentally reshaping brand visibility - shifting power from awareness to relevance, and from advertising to understanding. As algorithms increasingly decide what gets seen, brands risk disappearing unless they embed themselves in the contextual fabric agents rely on. But amidst this disruption lies a powerful moat: loyalty. More than just a retention tool, your loyalty programme becomes a context engine - fueling AI with the behavioural signals it needs to personalise, recommend, and act. If brand equity was once about being remembered, it’s now about being recognised - by machines.

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