THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse.

Insights, Marketing & Data: Secrets of Success from Industry Leaders
06/09/2022 43 min Temporada 1 Episodio 4
THE LEGO GROUP - Elliott Linger (Global Head, Portfolio & Audience Development). What are the best ways to understand family audiences? Researching toys, video games & movies; advice for agencies; looking forward to the metaverse.

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Episode Synopsis

Send us a textWhat are the best means to understand family audiences? Differences between toys, video games and movies;  looking forward to the metaverse; tips for agencies and young researchers.Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/ In this episode we cover:Elliott's commitment to Eurovision!His role at The Lego GroupResearching family audiencesDifferences between countriesCommonalities & differences between research in toys, video games & moviesHow the metaverse may come into playAdvice for young researchersHow agencies should pitchWhat the industry can do to encourage diversity & representationAs well as book recommendations1984    by George OrwellKLARA AND THE SUN  by Kazuo IshiguroAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]

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