KANTAR MILLWARD BROWN/ RIVAL GROUP - Eileen Campbell (ex Global CEO/ Board Chair). Managing a $1bn+ research business; the future of movies & the workplace; encouraging women into the C-suite.

Insights, Marketing & Data: Secrets of Success from Industry Leaders
11/10/2022 46 min Temporada 1 Episodio 10
KANTAR MILLWARD BROWN/ RIVAL GROUP - Eileen Campbell (ex Global CEO/ Board Chair). Managing a $1bn+ research business; the future of movies & the workplace; encouraging women into the C-suite.

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Episode Synopsis

Send us a textA pleasure to have on Eileen Campbell, former Global CEO of Kantar Millward Brown, CMO at IMAX, Board Director at PureSpectrum and Board Chair at Rival Group.   This episode is brought to you by Syno International  https://www.synoint.com/     For discounts on initial projects contact Jokke Nurminen at [email protected] In this episode we cover:Building Millward Brown into a global powerhouseIntegrating different culturesThe importance (and dangers) of databasesThe future of moviesEncouraging women into the C-suiteHow to manage promotionsTips to be an effective CEORival Group and conversational research techniquesThe danger of interview questions and more... Eileen's books recommendations: JULY'S PEOPLE: NADINE GORDIMERGREAT CIRCLE: MAGGIE SHIPSTEADKLARA & THE SUN:  KAZUO ISHIGUROAll episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]

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