Insights, Marketing & Data: Secrets of Success from Industry Leaders

Insights, Marketing & Data: Secrets of Success from Industry Leaders

Por: Henry Piney
Published in conjunction with InsightPlatforms.com...Learn how industry leaders use consumer insights and data to market, nurture and expand great businesses. We talk to innovators from across the eco-system - clients, agencies, platforms, financiers and tech providers - exploring the stories, thinking and people behind successful businesses in the space. New interviews every Wednesday UK time. Suggestions, questions or thoughts? Please send them through to [email protected]
61 episodios disponibles

Latest episodes of the podcast Insights, Marketing & Data: Secrets of Success from Industry Leaders

NICOLE PIKE - YOU GOV, Global Head of Sport. The data behind the world of sports; the evolution of video games research; valuing the e-sports audience; using AI without smearing data provenance 28/10/2025
ONE STRATEGY STUDIO - JONATHAN WILLIAMS (FOUNDER). PART 2. Why bootstrapping often beats chasing VC money. Addressing client concerns on AI; and why even with SaaS they often still want you to press 'the button' for them. 09/10/2025
JONATHAN WILLIAMS - ONE STRATEGY STUDIO (Founder) Part 1. Why the future of insight isn't asking consumers more questions, it's finding better answers. Doing more with existing data; driving more value out of new research. 29/09/2025
IHG HOTELS AND RESORTS - Catherine Willis, Head of Guest Insights. Decoding consumer behavior like a detective; the importance of the 'love spark' in car purchase; lessons from Ford, Delta Airlines, and LG Electronics. 18/02/2025
ZAPPI - Steve Phillips, Founder & Chief Innovation Officer. Why insight specialists should drive marketing & innovation; raising $170m investment for growth; the short and medium term benefits of AI; managing the transition from CEO. 05/01/2025
DELINEATE - James Turner, CEO & Founder. Is conventional brand tracking broken? Harnessing machine-driven insights for real-time understanding; evaluating true campaign levers not vanity metrics; lessons from founding Delineate and what comes next. 12/12/2024
THOUGHTFUL RESEARCH - Erin Sowell, Founder. Applying environmental principles to market research; from ecosystem science into consumer insight; inspiring the next generation of industry leaders. 05/12/2024
UNIVERSAL PICTURES - Owen Myles, Senior Director, Global Research & Analytics. Marketing iconic movies like "Wicked" and "Jurassic World"; adapting to the post-pandemic landscape; navigating agency/ client relationships; insights from the BBC and Sony. 28/11/2024
MESH - Fiona Blades, Founder & CEO. Navigating business with purpose and values; empowering marketers through experience measurement; the transformative role of retail media. 07/11/2024
BANG & OLUFSON - Stefanie Zammit, Director, Analytics and Insight. Re-examining the role of analytics and insight; navigating Middle East market research; learnings from Marks & Spencer and Starbucks; key traits of successful agencies. 24/10/2024
MB NEUROMARKETING - Marco Baldocchi, Founder & CEO. Unveiling the brain's role in brand loyalty; the emotional journey towards purchase; why FOMO works; the power of subconscious priming in consumer behavior. 02/10/2024
WARNER BROTHERS DISCOVERY - Vera Chien, Executive Director, Global Corporate Strategy and Research. Genuinely useful ways to integrate AI; optimizing corporate strategy for today and tomorrow; understanding need states; what stage is the metaverse at now? 18/09/2024
ASK BOSCO - JOHN READMAN, CEO/ FOUNDER. Mastering marketing attribution; lessons from AI-driven forecasting; integrating multi-platform data; educating CEOs on budget allocation; the journey from the RAF to digital marketing innovator. 11/09/2024
THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 2). Unmasking myths about Millennials; the latch key kids of Gen X; the truth about Baby Boomers; what really characterizes Gen Z? 04/09/2024
THE ESTEE LAUDER COMPANIES: Sharalyn Orr, Executive Director, Global Marketing Innovation (Part 1). From TV news to marketing strategy; contextualizing information overload; taking insights from the 'so what?' to the 'now what?' 28/08/2024
KANTAR - Amy Cashman, CEO, Insights Division, UK & Ireland. Shaping business strategy and the power of brand. The importance of client interaction, building product development processes; getting the right balance between measurement and advice. 21/05/2024
NIKE, Sarah Beachler, Senior Director, Consumer Insights. Adapting best practice from Nike, Meta, Google and Sephora. The importance of multiple consumer touch points; how to balance product and marketing research; advice for agencies. 08/05/2024
WHALAR - Gaz Alushi, President, Measurement and Analytics. Quantifying the marketing effect of the creator economy; lessons from Meta, Pinterest & Snap; how brands should work with creators. 24/04/2024
YABBLE - Kathryn Topp, CEO & Co-Founder. Why the future is different: how AI and augmented data is going to change insights. Learning to work at the speed of thought; how Yabble 'generates data'; advice to make your way in the industry. 10/04/2024
ELEMENT HUMAN - Matt Celuszak, Founder & CEO. What's next for the attention economy and emotion AI? Strengths & weaknesses of facial coding data; introducing measurement for the influencer economy; the importance of great co-founders. 22/03/2024
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