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Listen "KANTAR - Amy Cashman, CEO, Insights Division, UK & Ireland. Shaping business strategy and the power of brand. The importance of client interaction, building product development processes; getting the right balance between measurement and advice. "
Episode Synopsis
Send us a textA pleasure to have Amy Cashman on this week’s podcast. Amy is the CEO of Kantar’s Insights Division for the UK and Ireland. Obviously Kantar is one of the best known and biggest names in the insights industry but a lot’s changed in recent year. So, we get into all that and more, including Understanding how Kantar has evolvedBalancing corporate responsibilities with staying in touch with clientsHow how the business thinks about poduct development processesHow to think about brand growth The balance between measurement and adviceTying upper funnel to retail outcomesHow Amy got into the industryAdvice how to prosper in the insights worldAnd of course there’ something you probably wouldn’t know about Amy, as well as a few surprises in the quickfire round! All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
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