Episode Synopsis "Episode 4: When Food Trends Go Viral"

When sourdough starter and avocado toast take over your social media feed—what’s the result IRL? We speak to Shira McDermott, co-founder of Vancouver-based artisan flour mill Flourist, about how demand skyrocketed when bread baking went viral at the beginning of the pandemic. Pay speaks with culinary stylist Rossy Earle about where these trends start—and what impact they have in the world of food media. And Eden Hagos, founder of popular Instagram account @blackfoodie.co, shares her community-based experience of engaging with food trends.

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More episodes of the podcast Here's The Scoop

• Episode 7: What Makes Gingerbread a Holiday Staple
• Episode 6: Does Pineapple Belong on Pizza?
• Episode 5: Canada, Home of the Ketchup Chip
• Episode 4: When Food Trends Go Viral
• Episode 3: How We Dine
• Episode 2: We All Scream for Ice Cream
• Episode 1: The Great Canadian Burger
• Coming soon: Here's The Scoop