Native CDPs and AI: Powering Personalization at Your Dealership

For the Road Forward - Autotrader and Kelley Blue Book B2B
10/06/2025 18 min
Native CDPs and AI: Powering Personalization at Your Dealership

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Episode Synopsis

Susan Blue, VP of Operations for Dealer Sales and Solutions at Cox Automotive, joins Jade Terreberry to demystify the evolving role of Customer Data Platforms (CDPs) in automotive retail.

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