Leveraging Every Touchpoint: Drive Your Shopper Satisfaction and Profitability

For the Road Forward - Autotrader and Kelley Blue Book B2B
30/09/2025 5 min
Leveraging Every Touchpoint: Drive Your Shopper Satisfaction and Profitability

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Episode Synopsis

Jeremy Marshall joins Jade Terreberry to discuss how dealers can finally close the 92% blind spot in their sales funnel by embracing multi-touch attribution and honest measurement.

More episodes of the podcast For the Road Forward - Autotrader and Kelley Blue Book B2B

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How AI Is Reshaping Automotive: Sales and Strategy to Embrace 19/08/2025
Fix Your Marketing ROI: How Multi-Touch Attribution Can Help 12/08/2025
Start Tracking What Actually Converts: The Days of Chasing Leads are Over 05/08/2025
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Building a Dealer Culture: Stopping Fraud Before It Starts 22/07/2025
Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution 15/07/2025
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