Finally See the Full Buyer Journey: The Modern Dealer’s Differential

For the Road Forward - Autotrader and Kelley Blue Book B2B
29/07/2025 14 min
Finally See the Full Buyer Journey: The Modern Dealer’s Differential

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Episode Synopsis

Elizabeth Stegall, Senior Director of Client Retention at Autotrader, joins host Jade Terreberry to unpack how dealers can close blind spots in their marketing strategy by shifting away from the antiquated model of first and last touch attribution, sharing how new tools like the weighted engagement and multi-touch attribution are helping dealers optimize spend, drive ROI, and better align with how consumers actually shop.

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