Competing Beyond the Offer: Why Dealers Need a Long Tail Strategy Now

For the Road Forward - Autotrader and Kelley Blue Book B2B
21/10/2025 12 min
Competing Beyond the Offer: Why Dealers Need a Long Tail Strategy Now

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Episode Synopsis

Guest Expert: Micah Tindor, Senior Director of Strategy for Kelley Blue Book Instant Cash Offer, joins Jade Terreberry to unpack the latest shifts in consumer behavior and what they mean for dealers.

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