Fix Your Marketing ROI: How Multi-Touch Attribution Can Help

For the Road Forward - Autotrader and Kelley Blue Book B2B
12/08/2025 15 min
Fix Your Marketing ROI: How Multi-Touch Attribution Can Help

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Episode Synopsis

Guest Marketing Expert, Scott Desgrosseilliers joins Jade Terreberry to unpack the real-world impact of multi-touch attribution (MTA) has on EVERY industry and why it’s no longer optional for businesses who want to protect their spend and grow market share.

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