What Dealers Must Rethink: All About Attribution, AI, and Data

For the Road Forward - Autotrader and Kelley Blue Book B2B
26/08/2025 21 min
What Dealers Must Rethink: All About Attribution, AI, and Data

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Episode Synopsis

Shaun “Niff” Kniffin joins Jade Terreberry for a fast-paced, insight-packed episode covering the hottest topics in automotive retail - from multi-touch attribution and AI adoption to new marketplace partnerships and data strategy.

More episodes of the podcast For the Road Forward - Autotrader and Kelley Blue Book B2B

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Rethinking Inventory: How AI and Discipline Drive Dealer Success 16/09/2025
Changing the Game: How Car and Driver’s Marketplace Partnership Changes Everything 09/09/2025
How AI Is Reshaping Automotive: Sales and Strategy to Embrace 19/08/2025
Fix Your Marketing ROI: How Multi-Touch Attribution Can Help 12/08/2025
Start Tracking What Actually Converts: The Days of Chasing Leads are Over 05/08/2025
Finally See the Full Buyer Journey: The Modern Dealer’s Differential 29/07/2025
Building a Dealer Culture: Stopping Fraud Before It Starts 22/07/2025
Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution 15/07/2025
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