Episode Synopsis "Special Episode 2: 60 Yrs of Coffee Development in Ethiopia - A Personal Reflection"

A single article written in March 1962 on a magazine prepared by the U.S. Department of Agriculture FSA triggered my reflection. Reading the article and the situation of then and compare it to the now, I just had to ask where we have been as Ethiopians. Our governments and coffee system since the 1950s have clearly failed to transfer the coffee sector. The problems presented then and today by the sector remain the same, i.e. productivity, quality, and logistics. If the problems are the same, then, it is not that difficult to conclude that our investments to date have been irrelevant at best or counterproductive at worst. Regardless, we might as well start fresh if we can't figure out what is best for our coffee sector and our smallholder farmers in two generations. Our government and our coffee professionals need to ask this question now and reflect on a new direction. Thank you and much love from Addis ❣️

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