Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/scheduleFrom a Wife's Health Crisis to a 7-Figure Wellness Brand: The NUVIE Saunas JourneyIn this powerful episode, Sasha sits down with Simon, co-founder of NUVIE Saunas, to discuss an incredible entrepreneurial journey born from personal tragedy. When Simon's wife Alana received a challenging health diagnosis four years ago, they didn't just survive—they discovered a passion that would become a 7-figure eCommerce business. But what makes this story truly remarkable is how Simon took massive risks on a completely unvalidated, high-ticket product ($12,000 saunas) and not only made it work, but built one of the most compelling wellness brands in Australia. This is the raw, unfiltered story of how faith, product conviction, and calculated risk-taking create life-changing outcomes.------------------------------------------------Connect with Simon Brosolo (Guest):Website: https://www.nuvie.com.au/Linkedin: https://www.linkedin.com/in/simon-brosolo-14706420Connect with Sasha (Host):Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/------------------------------------------------Timestamps:00:00 - Intro: Selling $12,000 Saunas Off a Render01:18 - Alana's Health Crisis: The Origin of NUVIE02:01 - The NICEN Detox Protocol (Created for 9/11 Firefighters)03:02 - How the Protocol Works: 30 Days to Detoxify04:10 - Sasha's Initial Pushback: "This Is Too Risky"05:03 - The Trend Validation: Why Simon Was So Convinced06:06 - From Corporate to Entrepreneurship08:06 - First Sales: $15K Products, Zero Customer Interaction09:48 - Moving Beyond Renders: Real Product Validation10:31 - The Risk Analysis Call That Changed Everything11:00 - Income Pressure & Making It Work Without a Salary13:36 - Team Building & Delegation (Bringing in Operations Experts)15:49 - Scaling From 7-Figures to 8-Figures16:46 - The Power of the Founder Story in Marketing18:20 - Product Complexity & Fulfillment Challenges20:06 - How to Build a Real BrandAbout Ecom Capital Podcast:eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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