Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha and Hamen sits down with  Shelby, a Brisbane-based ecommerce entrepreneur who built a multi-six-figure caravan and camping accessories brand from a simple garage project.In this raw and honest conversation, you'll discover how Shelby navigated patent issues, managed rapid growth without abandoning quality, and balanced being an entrepreneur, wife, and mother of three. The trio also dive deep into Black Friday strategy, pricing optimization, split testing, and the critical importance of prioritizing ruthlessly when scaling.-------------------------------------Connect with SashaInstagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/-------------------------------------TIMESTAMPS0:00 - Intro: Land Cruiser Cup Holder Genesis0:25 - From Small Project to Multi-Product Line2:30 - The Patent Shock: Chinese Knockoffs In 6 Months4:15 - Why the Pivot from 4WD to Caravan Market5:30 - Business Size at Pivot Point6:45 - Building an Audience In Limited Markets8:00 - The COVID Caravan Boom & Market Opportunity10:15 - Competing in a Saturated 4WD Space12:30 - Deciding to Go All-In on Caravanning14:45 - Product Development & Expanding the Range18:00 - Managing Growth While Balancing Family Life22:15 - Black Friday Strategy & Positioning25:30 - Pricing Strategy for Maximum Conversion28:45 - Front-End Price vs Shipping Cost Psychology32:00 - Split Testing Pricing Models35:15 - Lead Times & Customer Expectations38:30 - Dealing with Supply Chain Delays41:00 - Inventory Management Challenges43:30 - The Importance of Prioritization46:00 - Rubber Balls vs Glass Balls: Knowing What to Drop49:30 - Building Systems for Scaling51:45 - Final Thoughts on Growth & The Future52:30 - Q&A & Closing RemarksAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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