Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Hamen Bamba, an ecommerce expert and media buying specialist who has spent over $30 million in ad spend and generated over $120 million in sales. Hamen reveals the one critical business element that can make or break any ecommerce venture, sharing insights on gross profit optimization, content strategy, and scaling frameworks that separate successful brands from struggling ones.You'll learn:• Why gross profit dollars matter more than profit percentages for sustainable scaling• The 8-10x product pricing rule that enables bulletproof business margins• How to compete against Amazon by building premium brand positioning• Advanced upsell strategies that can double your average order value overnight--------------------------------------------------Connect with Sasha (Host)Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/--------------------------------------------------TIMESTAMPS0:00 - Intro: The One Thing You Cannot Mess Up1:38 - Hammond's Background and $120M Journey3:08 - The Validation Process Most Brands Miss4:06 - Why Profit Doesn't Equal Bank Account Growth6:07 - The Margin Arbitrage That Enables Scaling8:03 - Gross Profit Dollars vs Percentages Explained10:54 - The Hunter Analogy: Rabbits vs Buffalo Products14:07 - Real Client Story: $5000 Coaching Lesson16:44 - Product Economics Calculator Breakdown18:03 - Fixing Poor Margins: Two Strategic Levers21:07 - Content Machine Strategy for Lower Acquisition Costs23:05 - Hook vs Body: Ad Structure Mastery24:02 - The Peacocking Dating Analogy for Ads27:01 - Overcoming Fear of Online Embarrassment28:42 - Lifetime Value Extension Strategies30:27 - Subscribe & Save Model Case Study34:51 - Product Selection: The 8-10X Rule37:24 - Amazon vs Brand Positioning Strategy40:27 - Why Dropshipping Struggles Against Brands41:47 - Resources and Next StepsAbout eCom Capital Podcast:eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #skincare #businessgrowthReady to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

Ver todos los episodios