The TRUTH About Black Friday No One Tells You

13/11/2025 40 min
The TRUTH About Black Friday No One Tells You

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Episode Synopsis

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Hamen Bamba to reveal the exact Black Friday offer strategies that are generating hundreds of thousands of dollars for e-commerce brands—and what separates winners from everyone else.They break down real case studies from their clients scaling aggressively right now. One brand is pushing 60k+ daily with 40%+ profit margins. -----------------------------------------Connect with SashaInstagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/-----------------------------------------TIMESTAMPS0:00 - Intro: Black Friday Offer Amplification2:00 - Why Black Friday Is Critical for E-Commerce5:00 - Real Client Results: Early Scaling Success7:00 - Starting Early: October Black Friday Strategy10:00 - Black Friday Is An Amplifier, Not A Solution15:00 - Case Study: Buy Two Get One Offer20:00 - The Sefels Lights Business Breakthrough25:00 - How To Know If Your Problem Is The Offer30:00 - The Six Components of a Winning Offer33:00 - Visibility: Don't Hide Your Discount35:00 - Urgency & Scarcity: Creating The Pressure37:00 - Value Perception & Anchor Pricing39:00 - The Offer Generator AI Tool Demo41:00 - Client Success: $10K In A Day With The Tool43:00 - Operator Mindset: Treat Every Black Friday As Your Last45:00 - Creating Aggressive Offers That Convert47:00 - Scaling Into Black Friday With Confidence50:00 - Action Steps & Resource Links52:00 - Closing Thoughts & Next StepsAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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