Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Jess Redman and Benji Dimitrioski, co-founders of Nature's Pharmacy, a multi-million dollar real food brand that started in a home kitchen during COVID.They reveal how they turned a product with a 4-week shelf life into an advantage, grew to 500+ health food stores, and hit 6-figures in their first year on a $300 Fiverr website. You'll discover the unconventional strategies that allowed them to scale in one of the world's toughest regulatory landscapes without compromising their core mission: 100% natural products.---------------------------------------Connect with SashaInstagram:   https://www.instagram.com/sasha_karabut/Facebook:   https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn:   https://www.linkedin.com/in/sashakarabut/---------------------------------------Connect with Jess & Benji (Natures Farmer Sea)Website: https://www.naturesfarmersea.com/Jess: https://www.instagram.com/jessredmanofficialBenji: https://www.instagram.com/benjidimitrioskiofficial---------------------------------------TIMESTAMPS0:00 - 100 Hour Weeks & Building From Home0:25 - Growing To 200+ Health Food Stores3:39 - What Is Sea Moss Explained4:06 - Finding The Cleanest Sea Moss In St. Lucia6:30 - Building The First Website ($300 Fiverr)8:00 - Product Benefits & First Trials15:30 - Formulating The Product & Taste23:48 - The $300/Week Salary Reality30:51 - Delayed Gratification Strategy36:23 - Making The Right Business Decisions40:10 - The 4-Week Shelf Life Challenge41:05 - Social Media Content That Drives Sales45:36 - The Regulatory Nightmare & FDA Compliance48:15 - Operations Manager Challenges52:30 - Staying Compliant Without Overselling57:00 - Scaling Warehouses & Infrastructure1:01:00 - Growth Mindset & Leadership Philosophy1:01:40 - Promoting From Within CultureAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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