Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/scheduleIn this episode, Sasha sits down with Paul, a professional executive chef turned ecommerce entrepreneur. Paul shares his remarkable journey from launching kitchen knives targeting female foodies to finding massive success with barbecue products for male outdoor cooking enthusiasts, all while juggling a full-time chef career, job loss, and new parenthood.You'll learn:• How to systematically test and pivot products using data-driven decisions• The power of authentic content creators who actually use your products• Why product validation beats perfection when launching new products• How to scale from $3K to $15K monthly revenue with proper ad spend strategies--------------------Connect with Sasha (Host)Instagram: https://www.instagram.com/sasha_karabut/Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/LinkedIn: https://www.linkedin.com/in/sashakarabut/--------------------TIMESTAMPS0:00 - Intro2:03 - From chef to ecommerce: Paul's initial product selection4:17 - Early challenges with female foodie avatar and knives8:17 - The pivotal shift to authentic content creators13:02 - Data-driven pivot from female to male barbecue market18:07 - 18 months of persistence despite setbacks22:10 - Job loss, new baby, and knee surgery challenges25:04 - Product validation strategy: $200 test approach28:21 - Finding product-market fit with barbecue blanket33:50 - Speed of execution: weeks vs months to launch41:27 - Current performance: 2.3% conversion, $118 AOV47:67 - Creative strategy: hooks vs full ad content56:45 - The masked entrepreneur concept for job security1:04:26 - Future scaling plans and fulfillment solutionsAbout eCom Capital PodcasteCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.Ready to take your business to the next level? Follow Sasha below: Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/SashaEcomCapital/ Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q LinkedIn: https://www.linkedin.com/in/sashakarabut/

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