Episode Synopsis "#Crackthecode #001 - Présentation de l’éco-système"

#CrackthecodeofecommerceinChina Series (In French) Sandrine Zerbib, Founder and Managing Partner of Full Jet and Bruno Grangier, Partner of Leaf in Shanghai are presenting a series of webinars to crack the code of e-commerce in China. Our main learnings of this first episode: - Chinese e-commerce turnover is bigger than the aggregate turnover of USA, UK, France and Germany - The online market is resisting well to Covid-19 crisis - The main players are platforms such as Tmall and Jd.com - Main information on how to become visible on these virtual malls platforms are providing data - Intellectual property and trademarks registration are compulsory to do online business in China and many other learnings! Discussion in French during a webinar on April 16, 2020. In our next episode, we will present the different ecommerce business models in China.

Listen "#Crackthecode #001 - Présentation de l’éco-système"

More episodes of the podcast #CrackthecodeofecommerceinChina

• Open Sesame #003 - Why you should not spend all your marketing budget inside Tmall
• Open Sesame #002 - Key Questions you need to ask when entering Chinese ECommerce Market - Part 2
• Open Sesame #001 - Key Questions you need to ask when entering Chinese ECommerce Market - Part 1
• #Crackthecode #004 - Why your brands and products need a Chinese name to penetrate the Chinese (e-commerce) market?
• #Crackthecode #003 - Travailler avec un distributeur en Chine - Encadrer efficacement la relation
• #Crackthecode #002 - Les Business-Models du e-commerce en Chine
• #Crackthecode #001 - Présentation de l’éco-système