Episode Synopsis "#Crackthecode #004 - Why your brands and products need a Chinese name to penetrate the Chinese (e-commerce) market?"

#CrackthecodeofecommerceinChina Series (In English) Sandrine Zerbib, Full Jet’s Founder & Managing Partner and Bruno Grangier, Founding Partner of LEAF Law in Shanghai present a series of webinars to help you crack the code of E-Commerce in China. Here are the key takeaways from Episode 4 on the need for a Chinese name for your brands and products in order to succeed in China’s E-Commerce market: - 6 reasons to create a Chinese name - How to approach “naming,” the challenges and the opportunities. - How to protect your brand identity, yet still adapt to the Chinese market - In depth- analysis of relevant case studies and actionable takeaways from our experts

Listen "#Crackthecode #004 - Why your brands and products need a Chinese name to penetrate the Chinese (e-commerce) market?"

More episodes of the podcast #CrackthecodeofecommerceinChina

• Open Sesame #003 - Why you should not spend all your marketing budget inside Tmall
• Open Sesame #002 - Key Questions you need to ask when entering Chinese ECommerce Market - Part 2
• Open Sesame #001 - Key Questions you need to ask when entering Chinese ECommerce Market - Part 1
• #Crackthecode #004 - Why your brands and products need a Chinese name to penetrate the Chinese (e-commerce) market?
• #Crackthecode #003 - Travailler avec un distributeur en Chine - Encadrer efficacement la relation
• #Crackthecode #002 - Les Business-Models du e-commerce en Chine
• #Crackthecode #001 - Présentation de l’éco-système