Episode Synopsis "Open Sesame #003 - Why you should not spend all your marketing budget inside Tmall"

Open Sesame Series  Hello and welcome! You are tuned into OPEN SESAME a podcast to crack the code of ECommerce in China.   EP 3: Why you need to communicate both inside and outside of ECommerce platforms ?  One of the first reactions some clients have when they enter e-commerce in China is why shouldn’t they spend all their marketing investment inside TMall as this is where the buyers are?  Here are a few points which Patrick Faure, Full Jet Sr. Director for Brand Strategy and Sam Coopersmith, Ecommerce Director, will be addressing with Scott Goodman, our host.  - How to understand the cost of traffic, conversation rate, or cost per click on TMall ?   - Why the maths tell you to advertise outside?   - What is possible to do on the platform and what will likely be difficult to manage ?  - What difference is there between categories, price ranges ?   - Which type of messages should be delivered inside and which outside.   ____________________  This show is brought to you by Full Jet powered by Baozun, your E-commerce Brand Partner, providing best in class operations services, strategic consulting, and In & Out Platform marketing.  

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More episodes of the podcast #CrackthecodeofecommerceinChina

• Open Sesame #003 - Why you should not spend all your marketing budget inside Tmall
• Open Sesame #002 - Key Questions you need to ask when entering Chinese ECommerce Market - Part 2
• Open Sesame #001 - Key Questions you need to ask when entering Chinese ECommerce Market - Part 1
• #Crackthecode #004 - Why your brands and products need a Chinese name to penetrate the Chinese (e-commerce) market?
• #Crackthecode #003 - Travailler avec un distributeur en Chine - Encadrer efficacement la relation
• #Crackthecode #002 - Les Business-Models du e-commerce en Chine
• #Crackthecode #001 - Présentation de l’éco-système