Episode Synopsis "The Motivation Behind the Brand"

As the journey to the launch of Civitas continues, media buyer turned DTC brand founder Matt Lady shares his personal story and motivation that led him to creating this new t-shirt brand from scratch.

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More episodes of the podcast Building a DTC Brand

• A Week From Launch, and a Typo
• Product Arrives, Launch Nears, Money Squeezes
• The Motivation Behind the Brand
• Perfecting the Customer Experience
• Attention to Detail
• Making Ideas Come To Life
• A Itch That Needed To Be Scratched