Episode Synopsis "Product Arrives, Launch Nears, Money Squeezes"

As the launch date for Civitas comes closer and closer, media buyer turned DTC brand owner Matt Lady starts to feel the squeeze of freelancing and launching a business as his capital starts to dwindle. But the excitement is palpable as everything starts falling into place and the shirts finally arrive.

Listen "Product Arrives, Launch Nears, Money Squeezes"

More episodes of the podcast Building a DTC Brand

• A Week From Launch, and a Typo
• Product Arrives, Launch Nears, Money Squeezes
• The Motivation Behind the Brand
• Perfecting the Customer Experience
• Attention to Detail
• Making Ideas Come To Life
• A Itch That Needed To Be Scratched