Episode Synopsis "A Itch That Needed To Be Scratched"

Matt Lady, a freelance media buyer, had an itch he needed to scratch. The result is Civitas, a Direct-to-Consumer graphic t-shirt company. In this first episode of the Building A DTC Brand Podcast, Matt will share what led him to wanting to start a brand, and the first few steps and stumbles he made in the journey to starting Civitas.

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More episodes of the podcast Building a DTC Brand

• A Week From Launch, and a Typo
• Product Arrives, Launch Nears, Money Squeezes
• The Motivation Behind the Brand
• Perfecting the Customer Experience
• Attention to Detail
• Making Ideas Come To Life
• A Itch That Needed To Be Scratched