A media buyer by day, host Matt Lady is building a Direct to Consumer (DTC) clothing brand, and in each episode, shares his experience as he builds the brand, Civitas, from the ground up with no prior brand building and operating experience.

Latest episodes of the podcast Building a DTC Brand

• A Week From Launch, and a Typo
• Product Arrives, Launch Nears, Money Squeezes
• The Motivation Behind the Brand
• Perfecting the Customer Experience
• Attention to Detail
• Making Ideas Come To Life
• A Itch That Needed To Be Scratched