Episode Synopsis "Is your marketing working?"

With all the dashboards and data streams we have access to, how do you know what’s really moving the needle for your business? In this episode, we talk about the one ‘metric’ that should matter most, and why the brands that focus on it— and not the latest tech, tool or model— can be more effective at marketing, now and in the future. --- Support this podcast: https://podcasters.spotify.com/pod/show/thierry-augustin/support

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More episodes of the podcast Better Marketing | eCommerce Podcast with Thierry Augustin

• Preparing for the Unexpected
• Is your marketing working?
• The Problem with Going Green
• We're Selling to Humans
• From Medicine to Marketing
• Diversifying Your Marketing Mix
• The Money is in the Data
• DTC to IRL
• You can't spell email without AI
• Tune in to Better Marketing!