Episode Synopsis "The Problem with Going Green"

COVID-19 is testing businesses to their core. And as more DTC brands face harsh new realities, customers are demanding one thing: integrity. They’re watching how brands react and those that value connection above profits from deep discounts will win. This is one take on how not to spin your brand story. Join host Thierry Augustin for Episode 7 of the Better Marketing Podcast.  --- Support this podcast: https://podcasters.spotify.com/pod/show/thierry-augustin/support

Listen "The Problem with Going Green"

More episodes of the podcast Better Marketing | eCommerce Podcast with Thierry Augustin

• Preparing for the Unexpected
• Is your marketing working?
• The Problem with Going Green
• We're Selling to Humans
• From Medicine to Marketing
• Diversifying Your Marketing Mix
• The Money is in the Data
• DTC to IRL
• You can't spell email without AI
• Tune in to Better Marketing!