Episode Synopsis "DTC to IRL"

In this episode of the Better Marketing podcast, join host and founder of Sent Agency Thierry Augustin as we explore the benefits of offline initiatives on online sales. We take a look at how Israeli fast fashion brand Adika is making a strategic push into the US market, despite the struggles of Forever21, Charlotte Rousse and Topshop—and how they're leveraging the right technology to make an impact on their bottom line. Here is the article from Glossy: https://www.glossy.co/fashion/as-fast-fashion-struggles-adika-looks-to-win-over-gen-z-with-speed-and-a-digital-focus Go to https://anchor.fm/thierry-augustin and leave a voice message with any questions you have and we'll address it in another episode.  --- Support this podcast: https://podcasters.spotify.com/pod/show/thierry-augustin/support

Listen "DTC to IRL"

More episodes of the podcast Better Marketing | eCommerce Podcast with Thierry Augustin

• Preparing for the Unexpected
• Is your marketing working?
• The Problem with Going Green
• We're Selling to Humans
• From Medicine to Marketing
• Diversifying Your Marketing Mix
• The Money is in the Data
• DTC to IRL
• You can't spell email without AI
• Tune in to Better Marketing!