Sales of THC beverages at on and off-premise locations are booming, and the customers span an array of demographics, as Scott Sousa, Beverage Director for Frenchy's and Clear Sky Restaurants, has seen at his foodservice operations and liquor store over the past few months. And these customers are not who you would expect; they range from soccer moms to 70-year-olds, and sales of THC beverages at the liquor store went from zero a few months ago to already 3 percent of its business today, spanning products from 25 brands.  The restaurants also offer these beverages, and Sousa is even creating a special menu feature called "Pick Your Poison" that will include cocktails that can be made with either the THC-infused beverages, NA beverages, or traditional spirits. ECRM's Joseph Tarnowski interviewed Sousa at ECRM's recent On & Off Premise Adult Beverage Session, who shares his experience with this booming adult beverage segment. 

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