Listen "Episode #13 RangeMe/ECRM - Winning Pitches - PDG Insights"
Episode Synopsis
As consumer palates evolve and cultural diversity continues to shape the grocery landscape, the demand for authentic, flavorful, and globally inspired foods continues to grow. In this interview, Diana Sheehan, Founder of PDG Insights, explores the opportunity for retailers and brands to invest in Asian, Hispanic, and other global cuisines—not just as a trend, but as a long-term growth strategy. Among the topics she covers are: The path global cuisines follow from the home to mainstream grocery store shelves How social media helps shorten the time to the adoption of global cuisine Why consumers try new foods The role of AI in meal planning, and how the technology is helping consumers discover international flavors How mainstream retailers can engage shoppers in-store around global foods (and take a page from the specialty retailer's playbook) The discussion uncovers emerging consumer behaviors and spotlights innovative merchandising strategies that are driving category expansion. From aisle reinvention to cross-cultural marketing, discover how embracing global flavors can deepen shopper loyalty, attract new demographics, and future-proof your grocery business.
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