Nik Hall is the Co-Founder and former CEO of VitaFive, a supplement brand that saw tremendous growth at retail and on Amazon before its very successful acquisition by a major CPG company. Now, as CEO of REViVE Marketing Partners, he helps emerging brands scale up on Amazon. In this interview with ECRM's Joseph Tarnowski, Nik shares key insights emerging brands need to know about growing their business on Amazon, from what products are the right fit (and which aren't), how to optimize your content, and which advertising strategies and tactics work best.   

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