While Nicobi Foods may seem like an overnight success with its recent deals that include Walmart, Wakefern, and Ahold USA, it's really just the culmination of a journey that began many years ago -- and A LOT of hard, grinding work.   In his recent interview with ECRM's Joseph Tarnowski, Co-Founder Obi Linton shared his journey from Baltimore detective to an owner and operator of a restaurant operation with his wife, Nicole, to his current role as a brand owner, and how their past experiences have given them the tools and knowledge that have helped them succeed today.  Obi also goes into detail about his approach to leveraging RangeMe and ECRM to engage with retailers and create long-lasting relationships that have significantly expanded their distribution to thousands of stores nationwide.  This approach includes a lot of preparation and research, a dogged pursuit of EVERY possible opportunity, and authentic relationship-building efforts that would make Dale Carnegie proud.   

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