Fresh Scents’ Andrew Allen and ECRM’s Joseph Tarnowski are HUGE fans of LinkedIn, and post and engage with people on the platform regularly. At a recent ECRM Session, they got together to each share what they love about the platform, and how they use it to support their efforts in connecting with other CPG retail industry folks.  They covered a lot of ground in this one, including: Overall LinkedIn philosophy Types of posts that do well (and those that don’t) How they each come up with ideas for content Building their networks Engaging with other people’s content They had a fun and insightful conversation, which could have lasted hours but for the fact that Andrew had a meeting scheduled and had to split after 30 minutes! Lots of great LinkedIn knowledge dropped here that will be useful for brand-owners looking to use the platform to support their existing sales efforts. 

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