Chris Heller, who has been in the real estate industry since 1989, stepped down from managing his San Diego team in 2010 but has remained CEO of other companies. In 2024, his team's production dropped to $70 million but aims to surpass $100 million in 2025. Heller emphasizes the importance of a structured business plan, regular reporting, and communication for effective team management. Key metrics he monitors include listing appointments, conversion rates, and growth through new agent recruitment. Heller is interested in improving systems for generating referrals to enhance customer success and team growth. He attends meetings to stay connected with the industry and his team.

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